Change Is How We Improve the World
29th May 2020
Change, even the smallest change, is how we improve the world. As riders, it’s how we help our horses thrive. It’s how we make our equestrian community grow.
Change is how we create a world where future generations of riders can pursue their passion for riding free of outdated ways.
But the horse world is set up to keep us all “doing things the way we’ve always done them.” “You must wear these clothes; look this way; use these products; use these methods; follow these traditions - because that is how it is done” – or feel ridiculed, rejected and judged. So we continue to spend more and more money just to “look right” and “fit-in”...to spend more and more money on counterproductive – even harmful products and methods because it is “what is expected”. This is wrong.
How much stronger would our equestrian community be if we embraced new ideas and cherished rider individuality? How much happier and more empowered would you be if you could joyfully pursue all of your riding dreams free of the anxiety and pressure of penny-pinching to afford the “expected” ways? Imagine how many new and current riders would pursue their passion for riding, growing your equestrian community, if they felt they had a voice, felt they could always be themselves, felt they could decide for themselves, and felt accepted in the equestrian community.
And that’s what Sterling Essentials stands for. Our mission is to bring change to help empower you to pursue your passion and dreams. To empower you with solutions that help you and your horse thrive – solutions based on health, science, and impact. Not tradition, not trends, not because “that’s how we’ve always done it”. We will do this together by disrupting the outdated ways that are keeping us, our horses, and our equestrian community stuck. And together we will all grow and thrive.
If that’s you then it’s time to make the smallest change to your day-to-day equestrian life to disrupt outdated ways so it becomes the new way.